Billboards are a whole different animal to regular posters, because you have approximately 4 seconds to get you message across. So generally you rely on a simple image and a punchy tag line.

My clients, (the three Regional Waste Management Offices) however, wanted just one word on each of three billboards, so I had to create an image that would tell a story at one glance.

Here’s an interesting article about the Ten Basic Rules of Billboards.